About Us

About Label Bombae

We stitch memories. Not just merch.

Born out of the lockdown and built on love, Label Bombae is a homegrown passion project turned full-time dream. We’re not just about embroidery — we’re about emotions, identity, and wearing what truly represents you.

Founded by Charmi (a.k.a. Ceee), what started as a pandemic experiment became a full-fledged brand when she first stitched a pet’s face onto a hoodie — and watched someone’s heart melt. That one moment sparked what would later become Label Bombae: India’s go-to for custom embroidered hoodies, sweatshirts, and t-shirts that celebrate personal stories, anime obsessions, pop culture love, and more.

We didn’t launch overnight. From vendor nightmares to pop-up flea market wins, from slow online growth to celebrity orders (yes, even Deepika Padukone has a Label Bombae hoodie in her wardrobe!) — we’ve built this one stitch at a time, literally. Every piece is thoughtfully crafted, not mass produced. Every design is embroidered with intention, not printed for trends.

What We Stand For

• Customization over commercialisation: Your hoodie should speak your story, not someone else’s.

• Quality over quantity: We don’t chase volume. We chase value — in the fabric, the threadwork, the fit, and the feels.

• Creativity over conformity: Whether it’s your pet, your anime bias, or your favourite quote — we’ll turn it into wearable art.

Our Promise

If you’re looking for something fast, mass-produced or templated — we may not be the one.
But if you're looking for something real, something made just for you, and something you’ll want to wear forever —
welcome to Label Bombae.

Let’s wear emotions. Let’s wear stories.

-Ceee & Team Label Bombae